Like me, a lot of folks must have gone through this question when they are in a multi-cloud platform environment and were discussing a solution to be hosted on the cloud and wanted to quickly get an answer.

And the brainstorming immediately resonates with their top cloud providers which have been successfully invaded in almost all the organization's discussion rooms or in some cases have already helped onboard a small POC to test the ease of running the application.

Microsoft Azure, Google Cloud Platform (GCP), and Amazon Web Services (AWS) are three of the leading cloud computing platforms in the market today. Each has its own unique strengths and weaknesses, and choosing the right platform for your business can depend on a variety of factors. Here's a comparison of these three platforms in terms of several key business considerations:

1. Price: AWS is known for being the most expensive of the three platforms, while GCP is known for being the most affordable. Azure falls somewhere in the middle. However, pricing can vary greatly depending on the specific services and usage requirements of a business.

2. Ecosystem: AWS has the largest and most mature ecosystem, with a vast array of services, tools, and support options. GCP is growing rapidly, but still lags behind AWS in terms of ecosystem size. Azure has a strong ecosystem, but it is not as extensive as AWS.

3. Scalability: All three platforms offer scalable resources, but AWS has a slight advantage in terms of scalability and customization. Azure and GCP are also scalable but may have slightly less flexibility in terms of customizing resources.

4. Performance: Performance is largely dependent on the specific services used, but in general, AWS and GCP tend to offer slightly better performance compared to Azure.

5. Security: All three platforms have robust security features and certifications, but AWS is considered the most secure due to its extensive experience in the cloud and its strict security policies. Azure and GCP also have strong security features, but may not be as mature as AWS in this area.

6. Support: AWS and Azure offer 24/7 support with multiple options for support levels, including premium support. GCP offers 24/7 support, but has fewer support options compared to AWS and Azure.

In conclusion, the best platform for your business will depend on your specific needs and requirements. AWS is a good choice for businesses that need a large, mature ecosystem and a high level of security. Azure is a good choice for businesses that want a strong ecosystem and good support options. GCP is a good choice for businesses that want the most cost effective solution, with a growing ecosystem and good performance.